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The Future of the Media in Scotland [CLOSED]

The Future of the Media in Scotland [CLOSED]

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Weber Shandwick
Sponsored by Weber Shandwick

Marketing Society Scotland
In association with Marketing Society Scotland

The Scotsman's Post Conference Report is now available. Please click here for access.

The media has been under unprecedented scrutiny in the wake of the Leveson Inquiry and report - and the subsequent debate on whether it is possible to find a solution that politicians and the media can agree upon.

This conference examines the Leveson fall-out and what it means for Scotland against the backdrop of the debate on independence. Do we need a McLeveson/McCluskey solution - and is Leveson especially relevant as newspaper circulations decline and people make different choices about consuming from an ever-widening media menu.

What kind of media does Scotland want and need in the 21st century? This conference asks a series of fundamental questions - starting with the most basic: What do we mean by "the media" in 2013 - and why does the media matter?

Does Scotland need its own national broadcaster? Does the print media have a future in Scotland? Can we regulate online media - and is there a successful model available to allow high-quality journalism to thrive online? Do we train our young people effectively for a modern media world - or are we still stuck in the past?

A range of experts will discuss these issues and many more - and try to reach some conclusions about how the media of the future might look in Scotland.


08:30 - Registration with tea, coffee & breakfast pastries

09:00 - Welcome from chair
Juliet Dunlop, STV presenter and Scotsman columnist

09:05 - What is “the media” in 2013?
Moray Macdonald, Managing Director, Weber Shandwick, Scotland

09:15 - Why the media matters
Joyce McMillan, writer and commentator

Session 1: What should a 21st century media in Scotland look like?
- How the media might look in an independent Scotland
Pat Kane, writer, broadcaster and cultural commentator

09:45 - The challenges and opportunities of a multi-media world
Ashley Highfield, Chief Executive, Johnston Press

10:05 - Q&A with Pat Kane, Ashley Highfield & Joyce McMillan

Session 2:  Broadcasting in Scotland
- Lessons from Dublin and London
Kevin Bakhurst, Managing Director, News & Current Affairs, RTE, and former Deputy Head, BBC Newsroom (and editor, BBC Ten O Clock News)

10:45 - The STV vision
Elizabeth Partyka, Deputy Director of Channels, STV

11:05 - Q&A with Kevin Bakhurst & Elizabeth Partyka

11:15 - Coffee break

Session 3: The future of print journalism in Scotland
- Scottish newspapers and McLeveson
Ruth Wishart, writer and broadcaster and member of the panel established to examine how to take forward Leveson in Scotland

12:00 - A historical perspective on a declining industry
Magnus Linklater, former editor of The Scotsman and The Times in Scotland

Session  4: Can the traditional media thrive and make money online?
12:20 - Can journalism thrive and make money online?
Stewart Kirkpatrick, launch editor of, ex-editor of Caledonian Mercury and Head of Digital Strategy, Yes Scotland

12:35 - Training a new generation for a multi-media world
Courtnay McLeod, Director of The Scottish Media Academy and a media education consultant.

12:50 - Q&A with Ruth Wishart, Magnus Linklater, Stewart Kirkpatrick & Courtnay McLeod

13:15 – Summing up and closing remarks

13:20 – Networking lunch

Information and fees

We are pleased to offer the best value conference rates in Scotland:
Rate: £99.00 + VAT (10% discount for previous Scotsman Conference delegates)
This conference also offers a 50% discount for students and those working in community media.

To book your place online please click here. Follow the debate on twitter at: #scotmedia

For more information or to book please email or give the team a call on: 0131 620 8656.

Fees include refreshments, networking lunch and exclusive access to The Scotsman's Post Conference Reports.

The Scotsman Conferences are half day events. Registration will be from 8.30am. The conference will draw to a close at approximately 1.15pm and be followed by a networking lunch.

Key Speaker: See speaker list above
Venue: The Scottish National Gallery (Map Details)
Time: 09 April 2013, at 08:30

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